Campaign - content for advertising and PR brand.

It is used for advertising purposes to verbally tell the consumer about the brand style, trends, creating a benchmark in the price segment.

It seems to you that this shoot does not sell anything, but in fact, the first acquaintance with the brand depends on it

Looking at the photo, we need to understand what meaning the author (brand) wanted to invest in creating it.

Сampaign is a manifesto that tells what a person who buys clothes from the collection of this brand will be like.

Campaign

Lookbook - shooting of the main items of the collection reflecting the style of the brand.

It is used to increase sales figures due to the combination selected by stylists and to stimulate the acquisition of the entire image.

Even taking one photo from the catalog of top things, you can make a book for a buyer or stylists.

Products should be traced in detail in the frame – clothing, accessories, shoes.

Of course, this is a visual optics different from the catalog, but the goal is the same: to present the original (authentic) style of the brand, the most realistic colors, cut, shape.

Lookbook

Сatalog - the responsible part of the brand for financial indicators.

Here the consumer makes the final decision to purchase the product, so he must close the remaining questions and doubts.

Catalog shooting is characterized by: a simple homogeneous background, the presence of at least 2-3 angles.

The most important thing in catalog shooting is clothes. It should look as attractive and understandable as possible for the buyer.

Catalogue