Service · PR & Reputation
Crisis PR
Fast, professional response to reputational threats — from the first spike of bad press to fully rebuilding trust in the brand.
We reply within 15 minutes — free
- 5 years
- in PR & reputation
- 68
- projects shipped
- 24/7
- ready to respond
What's included
From emergency response in the first hours to long-term trust rebuilding.
Emergency response
We draft and align on an official position within hours of an incident.
Media relations
We prepare statements for journalists and shape how coverage plays out.
Statement drafting
We write official statements that de-escalate the situation instead of fueling it.
Spokesperson coaching
We prep leadership for public statements and interviews under pressure.
Trust rebuilding
We map out communication for the weeks and months after the acute phase.
Proactive risk audit
We identify vulnerabilities early and prepare response protocols in advance.
Who it's for
Crisis PR matters wherever a communication misstep is expensive.
Companies facing a public scandal
You need an immediate, professional response — not silence.
High-visibility brands
Any incident quickly becomes a media story.
Businesses after a breach or outage
A technical incident needs just as fast a comms response.
Public figures & executives
A leader's personal reputation directly shapes the company's.
Companies ahead of a major deal
A clean reputation is critical before an IPO, merger, or fundraise.
Highly regulated industries
Healthcare, finance, and other sectors under close regulatory watch.
What your business gets
How you respond in the first hours often decides whether an incident becomes a crisis or a footnote.
Speed of response
The first hours decide the outcome — we're ready to move immediately.
Minimized damage
Professional communication keeps a situation from spiraling out of control.
Control of the narrative
We give the official version first, leaving no vacuum for speculation.
Retained audience trust
Honest, timely communication earns more goodwill than silence ever does.
Less financial fallout
Fast stabilization limits customer and partner churn.
Readiness for next time
You come out of it with protocols in place in case it happens again.
How businesses change
Real-world examples show that the quality of the response matters more than the incident itself.
- Small & mid-size businessCommon pattern
A fast, honest reply to viral backlash
A local business facing a viral negative review or video responds publicly and quickly instead of staying silent. The usual outcome: the story doesn't develop further and fades within a few days.
- Enterprise · pharmaReal case
Johnson & Johnson and the Tylenol crisis
In 1982, the company fully recalled Tylenol products nationwide after poisoning incidents and was completely transparent with the public. That response is still considered the textbook example of crisis PR done right, studied in communications courses to this day.
- Enterprise · retailReal case
Starbucks — a visible step to rebuild trust
After a high-profile discrimination incident in 2018, the chain closed more than 8,000 US locations for a day of staff training. A large-scale public action that showed the company was addressing the issue systemically, not just with words.
Facing a reputational threat right now?
Why us
Available 24/7
We respond anytime — a crisis doesn't wait for business hours.
Real media experience
We understand how journalists think and know how to build a constructive dialogue.
Strict discretion
We sign an NDA before any crisis engagement begins.
We work on the record
A contract and clear terms of engagement from day one.
Need an emergency consultation?
Send a request — we'll get in touch within 15 minutes, walk through the situation, and outline the first steps to take.
- Emergency consultation, same day
- A position and statement drafted
- A plan to stabilize the situation
Strictly confidential. We start with an NDA.